Our Services

COMPREHENSIVE MARKET INVESTIGATION
  • Thorough competitive analysis to pinpoint their strategies, assets and vulnerabilities.
  • Appraisal of development location’s attributes against the competitors.
  • Locating our client’s development within the competitive landscape.
  • Target market identification.
  • Conducting and interpreting focus groups and research to grasp market necessities.
  • Suggestions for standard and value-added pricing structures.
  • Building databases for presales and ongoing sales initiatives.
  • Media research to find the most effective channels for reaching target demographics.

DEVELOPER & COMMUNITY BRANDING SPECIALISTS
  • Development of unique selling propositions and competitive positioning for the community.
  • Enhancement of developer’s brand identity and marketing.
  • Creation of a vibrant, tailored community theme and image.
  • Assistance in developing the project name, logo, and colour scheme.
  • Support in crafting key visual elements for the community.
  • Design and strategy for sales presentations.

PRE-SALES STRATEGY DEVELOPMENT
  • Formulation of presale strategies to expedite sales and meet construction financing goals.
  • Supervision of pre-sale signage development to cultivate a prospective customer database pre-launch.
  • Management of pre-sale marketing campaigns, such as direct mail, digital marketing, public relations, and local and international partnerships.
  • Oversight of Sales Centre design and launch, including VIP realtor and insider client receptions.
  • Organization of preview events for cooperating realtors and registrants.
  • Adjustment of plans based on pre-sale feedback before the commencement of construction drawings.

SALES ADMINISTRATION & MANAGEMENT
  • Recommendation of the most suitable local real estate personnel for community sales.
  • Weekly strategy meetings with senior Pivot staff.
  • Certification that sales representatives and administrative staff are trained in Pivot’s presale and ongoing sales methodologies.
  • Customized report, tracking, and sales administration systems in line with developer’s requirements.
  • Review of all legal paperwork with broker and sales team to ensure understanding and compliance.

LAUNCH TO SELL OUT: CONTINUOUS SALES & MARKETING INITIATIVES
  • Formulation of strategies for long-term sales initiatives until the community is fully sold.
  • Weekly strategic meetings with developers.
  • Management of advertising and email campaigns.
  • Continuous sales programs and events in partnership with cooperating brokers for continued community visibility.
  • Regular communications and promotional events with prospective clients.
  • Special promotions to engage new clients.
  • Adaptations to address the different purchasing stages of various buyer groups.

GLOBAL MARKET OUTREACH: OVERSEAS MARKETING STRATEGIES
  • Suggestion of potential international sales opportunities through partnerships with established overseas brokers.
  • Establishment of commission programs and incentives.
  • Implementation of a real-time reporting system for tracking sales deposits and document completion.
  • Management of overseas sales events, inclusive of pre-sales marketing, advertising, and event supervision.

BROKERAGE NETWORKING
  • Development of a cooperative program with local brokers based on their commission, bonus, and reward recommendations.
  • Conducting informational sessions for cooperating brokers and staff prior to significant pre-sales events and meetings.
  • Monitoring of broker partnership program outcomes.
  • Cultivation of lasting relationships to maintain support from the local brokerage community.

ARCHITECTURAL & DESIGN CONSULTATION WITH MARKET FOCUS
  • Recommendations on site plan, building scope, and design to optimize perceived value.
  • Collaboration with client’s architectural and engineering team to provide advice on efficient and marketable floor plan layouts.
  • Guidance on the appropriate scale of amenities for residents, including concierge, gatehouse, property management, and recreational coordinators.

PRESENTATION CENTRE DESIGN CONSULTATION
  • Strategic planning for Presentation Centre.
  • Guidance for interior designers and architects in the development of the Presentation Centre.
  • Collaboration with advertising agency to incorporate website presence into sales presentations.