COMPREHENSIVE MARKET INVESTIGATION
- Thorough competitive analysis to pinpoint their strategies, assets and vulnerabilities.
- Appraisal of development location’s attributes against the competitors.
- Locating our client’s development within the competitive landscape.
- Target market identification.
- Conducting and interpreting focus groups and research to grasp market necessities.
- Suggestions for standard and value-added pricing structures.
- Building databases for presales and ongoing sales initiatives.
- Media research to find the most effective channels for reaching target demographics.
DEVELOPER & COMMUNITY BRANDING SPECIALISTS
- Development of unique selling propositions and competitive positioning for the community.
- Enhancement of developer’s brand identity and marketing.
- Creation of a vibrant, tailored community theme and image.
- Assistance in developing the project name, logo, and colour scheme.
- Support in crafting key visual elements for the community.
- Design and strategy for sales presentations.
PRE-SALES STRATEGY DEVELOPMENT
- Formulation of presale strategies to expedite sales and meet construction financing goals.
- Supervision of pre-sale signage development to cultivate a prospective customer database pre-launch.
- Management of pre-sale marketing campaigns, such as direct mail, digital marketing, public relations, and local and international partnerships.
- Oversight of Sales Centre design and launch, including VIP realtor and insider client receptions.
- Organization of preview events for cooperating realtors and registrants.
- Adjustment of plans based on pre-sale feedback before the commencement of construction drawings.
SALES ADMINISTRATION & MANAGEMENT
- Recommendation of the most suitable local real estate personnel for community sales.
- Weekly strategy meetings with senior Pivot staff.
- Certification that sales representatives and administrative staff are trained in Pivot’s presale and ongoing sales methodologies.
- Customized report, tracking, and sales administration systems in line with developer’s requirements.
- Review of all legal paperwork with broker and sales team to ensure understanding and compliance.
LAUNCH TO SELL OUT: CONTINUOUS SALES & MARKETING INITIATIVES
- Formulation of strategies for long-term sales initiatives until the community is fully sold.
- Weekly strategic meetings with developers.
- Management of advertising and email campaigns.
- Continuous sales programs and events in partnership with cooperating brokers for continued community visibility.
- Regular communications and promotional events with prospective clients.
- Special promotions to engage new clients.
- Adaptations to address the different purchasing stages of various buyer groups.
GLOBAL MARKET OUTREACH: OVERSEAS MARKETING STRATEGIES
- Suggestion of potential international sales opportunities through partnerships with established overseas brokers.
- Establishment of commission programs and incentives.
- Implementation of a real-time reporting system for tracking sales deposits and document completion.
- Management of overseas sales events, inclusive of pre-sales marketing, advertising, and event supervision.
BROKERAGE NETWORKING
- Development of a cooperative program with local brokers based on their commission, bonus, and reward recommendations.
- Conducting informational sessions for cooperating brokers and staff prior to significant pre-sales events and meetings.
- Monitoring of broker partnership program outcomes.
- Cultivation of lasting relationships to maintain support from the local brokerage community.
ARCHITECTURAL & DESIGN CONSULTATION WITH MARKET FOCUS
- Recommendations on site plan, building scope, and design to optimize perceived value.
- Collaboration with client’s architectural and engineering team to provide advice on efficient and marketable floor plan layouts.
- Guidance on the appropriate scale of amenities for residents, including concierge, gatehouse, property management, and recreational coordinators.
PRESENTATION CENTRE DESIGN CONSULTATION
- Strategic planning for Presentation Centre.
- Guidance for interior designers and architects in the development of the Presentation Centre.
- Collaboration with advertising agency to incorporate website presence into sales presentations.